Humphrey Bogart is an international icon. The American Film Institute named him the greatest male screen legend of all time. The Oscar-winning star of such classics as Casablanca and The Maltese Falcon was the original founder of the Rat Pack, a true Renaissance man (he excelled at sailing, chess and golf), a U.S. Navy veteran, and an outspoken advocate for the underdog. He is also known across the globe for loving a great cocktail.
The Humphrey Bogart Estate, led by Stephen Bogart, the son of Bogie and Bacall, has partnered with Patron Tequila co-founder John Paul DeJoria's ROKiT Drinks to pay tribute to an American original. Our Bogart Spirits partnership produces a collection of award-winning spirits at our own California craft distillery. Each bottle features Bogart’s name, key facts from his biography, and one of his famous quotes about drinking. And Bogart's signature is engraved in the glass of our custom made bottle!
A blended whiskey, made with single malt and grain whiskeys, matured for at least three years, then rested and finished using white American oak bourbon casks. Bogart's Whiskey is an award-winning American variation of a classic.
Spice and fruit notes mingle on the nose along with strong flavors of honey. Simple syrup and graham crackers show in this lively spirit.
Gold medal winner (94 out of 100 points) at the 2018 New York International Spirits Competition. Gold medal winner at the 2018 International Craft Competition. Silver medal winner at the 2018 San Francisco World Spirits Competition and the 2018 Wine & Spirits Wholesalers of America Convention.
Using the highest-quality American grains and column-distilled seven times in small batches, Bogart’s Vodka matches the quality of the legendary man it represents.
This fine artisan spirit is distilled to satisfy the most discerning taste.
Unbelievably smooth and clean with a silky-dry yet light, fruity body and peppery spice-accented finish. A truly tasty, balanced vodka.
Our award-winning Bogart's Gin is made with juniper berries from Italy selected for their fragrant aromas, fresh hand-zested citrus, vine-ripened cucumber, lightly hand-roasted and crushed macadamia nuts, lavender, and coriander leaves. We use only the highest quality, hand-picked ingredients.
Incredibly smooth juniper spruce tips and coriander taste that finishes in a round, full back note of macadamia and peppery lime. Sophisticated yet natural, Bogart’s Gin is perfect over ice, with tonic, or in a classic martini. Flawless with a slice of orange or cucumber.
Gold medal 2018 International Craft Competition. Gold medal (93 points) 2018 Beverage Tasting Institute. Silver medal 2018 San Francisco World Spirits Competition and the 2018 WSWA Competition. 89 points from Wine Enthusiast Magazine. Silver medal 2017 Global Spirits Awards and 2017 Craft Spirits Awards. Bronze medal 2017 Global Spirits Awards.
Artisan-distilled and blended unaged rum. Made from U.S. Virgin Island rum (sugar cane base) and "Fancy" grade Black Strap Molasses from the Gulf Coast. This crystal-clear white rum has a remarkably smooth, clean finish, boasting aromas of light caramel and citrus zests.
An outstanding combination of soft, well-rounded flavors, including almond and coconut, make this exceptionally well-crafted rum the star of any occasion. Enjoy Bogart’s Rum neat, on the rocks, or in your favorite cocktail.
Silver medal winner at the 2017 Global Spirits Awards.
ROKiT Drinks and the Humphrey Bogart Estate Announce New Labels and Increased Distribution for the Bogart Spirits Brand
Line of award-winning premium craft spirits now features sleek art-deco label design
Los Angeles (March 19, 2019) - ROKiT Drinks, a company, co-founded by John Paul DeJoria recognized as the co-founder of Paul Mitchell as well as Patron Tequila and U.K. entrepreneur Jonathan Kendrick; today unveil new labels for its premium Bogart Spirits range of gin, whiskey, vodka, and rum. Fusing Old Hollywood with contemporary design, the art deco-inspired labels are a subtle, nuanced ode to iconic film legend Humphrey Bogart. Bogart Spirits is a partnership between ROKiT Drinks and the Humphrey Bogart Estate, and its award-winning spirits are hand-made in small batches by artisans at its own craft distillery in California.
“Since partnering with the Bogart Estate to honor Bogie's legacy with a line of spirits up to his storied standard, we've been thrilled with the response from lifelong fans and liquor aficionados alike,” said Jonathan Kendrick, founder of ROKiT Drinks. “Ultimately, we wanted to ensure our growing customer base grasped the many elements behind Bogie beyond his unmatched acting and signature trench coat and fedora. We feel this new design perfectly reflects the full breadth of his essence while making for a striking addition to the modern bar.”
The new front label and neck wrap feature an embossed metallic, geometric design reminiscent of a classic Hollywood stage set against a rich, dark color palette. The back label contains a short biography with essential facts from the multi-faceted life of the Rat Pack founder, along with one of four legendary Bogart quotes about drinking, such as “the whole world is three drinks behind.” Inside, the flavor-forward taste and smooth finish of each spirit recall the favorite drinks of the man who was named Hollywood's greatest male screen legend of all time. Whether adorning a home bar or a bartender's shelf, the eye-catching Bogart’s bottles will stand out in the best way possible.
“My father was so much more than a film star — he was a U.S. Navy veteran, a master chess player, a scratch golfer, a race-winning sailor, and of course, a man who knew how to appreciate a well-made cocktail,” Stephen Bogart, son of Bogie and Bacall, reminisced. “The new Bogart's labels are a wonderful tribute to my father. They capture the fullness and complexity of both his life and our award-winning spirits.”
ROKiT Drinks and the Humphrey Bogart Estate have carefully and organically built the Bogart Spirits brand since Stephen Bogart, and Bogart Estate CEO Robbert de Klerk first began discussing a spirits partnership with ROKiT Drinks co-founders John Paul DeJoria and Jonathan Kendrick in 2012. The new Bogart’s bottles will be available for U.S. wholesale and retail purchase starting in March 2019. Bogart’s increased domestic and international distribution throughout 2018 and is currently available in most major U.S. markets, as well as in Mexico and Europe. In 2019, the brand continued to expand its global footprint with distribution in Japan and other select countries.
About ROKiT Drinks
ROKiT Drinks, a division of ROK Stars, is a premium drinks business with a unique collection of soft drinks and alcohol brands across spirits, beer, water, and energy drinks. With a mandate to ‘Build the Mega Brands of Tomorrow, Today,’ ROKiT Drinks has sourced and developed some of the finest drinks available within the product sectors it focuses on, offering consumers high quality and exceptional value, from premium beers brewed in Bavaria to locally sourced bottled water and 100% Natural energy drinks.
About the Humphrey Bogart Estate
The Humphrey Bogart Estate owns and manages the publicity rights of iconic American actor Humphrey Bogart. Its mission is to protect and promote his legacy. As part of its mission, the estate enters into licensing agreements and partnerships for products that have an authentic connection to Bogart’s legacy. It is the founding partner of Bogart Spirits, Santana Films, and the annual Humphrey Bogart Film Festival.
ROK Stars Plc announce Bogart’s Gin and Bogart’s Whiskey both awarded prestigious Craft Spirits gold medals
An expert panel of judges awarded Gold Medals to Bogart’s Gin and Whiskey in a 100 point Blind Tasting competition
The prestigious Craft Competition, designed to bring together independently owned spirits, beer, wine and mixers from the world's top producers, is a competition focused on quality distillation rather than packaging, marketing budgets of quantity produced.
Commenting on the awards, Craft Competition said "ROKiT Drinks teamed with the Humphrey Bogart Estate to create a collection of spirits that pays tribute to a true icon. Crafted from the finest ingredients, distilled with expertise and infused with a timeless sophistication, Bogart Spirits is a brand that would make the man himself proud."
Jonathan Kendrick, Chairman of ROK Stars said "We have created a world-class portfolio of spirits, in association with the Humphrey Bogart Estate, to honour the great man so we are delighted to have Bogart's Gin and Whiskey recognised with these prestigious craft spirits blind-tasting Gold Medals."
Bogart's gin awarded prestigious gold medal
ROK Stars Bogart’s Gin rated 'exceptional' and awarded 93 points by Tastings.com
The highly prestigious Tastings.com, powered by the Beverage Testing Institute, was founded in 1981 to provide independent, fair and impartial wine, beer and spirits reviews for consumers.
Recognised globally as the benchmark of awards in the beverage industry, Chicago-based Tastings.com conduct blind-tasting reviews.
Rated as 'exceptional' the independent panel of experts at Tastings.com drawn from retailers, restaurateurs, drinks writers and buyers, awarded Bogart’s Gin 93 points and commented on its "clear color, citrusy aromas of lemon and lime zest, turkish delight, sumac, and fragrant orchid with a round, bright, dryish light-to-medium body and a warming, interesting, medium-long sarsaparilla, horehound, and celery finish. A rich, weighty, martini-worthy gin with exotic root flavors."
Commenting, Jonathan Kendrick, Chairman of ROK Stars said "We set out to create a world-class gin, in association with the Humphrey Bogart Estate, to honour the great man so we are delighted to have Bogart’s Gin recognised with this prestigious blind-tasting award."
ROK Stars Announce Manhattan Beer Distributors to Begin Full Range Distribution of Bogart Spirits Throughout Metropolitan New York Market
ROK Stars PLC, the consumer goods and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick has announced Manhattan Beer Distributors will begin distributing the Bogart Spirits range of Vodka, Gin, Rum and whiskey across Manhattan, the surrounding boroughs and the Hudson Valley in upstate New York.
Manhattan Beer Distributors are a leading full-service beverage company in the New York area with a highly trained sales staff and delivery on demand by a dedicated delivery force.
Jonathan Kendrick, chairman of ROK Stars commented “This new agreement to distribute the full range of Bogart Spirits into one of the most densely populated areas in the United States marks a significant promotion of our spirits business. Our partners at Manhattan Beer Distributors recognize the iconic appeal of the Humphrey Bogart persona which is reflected in our premium handcrafted spirits. This partnership with Manhattan Beer Distributors represents the opportunity to have Bogart’s Spirits available in thousands of retails stores where New Yorkers are shopping and eating every day.”
More information at www.rokitdrinks.com and www.manhattanbeer.com
ROK Stars Launch Bogart’s Whiskey
The partnership between John Paul DeJoria’s ROKiT Drinks and the Humphrey Bogart Estate now features Gin, Vodka, Rum, and Whiskey ROK Stars PLC, the consumer goods and environmental technologies development company founded by John Paul DeJoria and Jonathan Kendrick announce the addition of a limited edition Whiskey into the Bogart’s Spirits portfolio. The iconic actor Humphrey Bogart enjoyed a good cocktail, and he made a lot of legendary observations about drinking. One of Bogart’s famous quotes, “I defend my American right to take a drink when I feel like it,” is now featured on the label of a limited-edition whiskey from Bogart Spirits. Bogart Spirits is a partnership between the Humphrey Bogart Estate and ROKiT Drinks that produces the award-winning Bogart’s Gin, Bogart’s Rum, and Bogart’s Vodka at its California craft distillery, and now Bogart’s Whiskey will complete the product line-up.
ROKiT Drinks co-founder Jonathan Kendrick says of Bogart’s Whiskey: “This is a truly special whiskey. We know connoisseurs will find it worthy of the Bogart name. And as with our other spirits, each bottle will feature the iconic Bogart image, one of his authentic quotes, and his signature engraved in the glass.”
Bogart Estate CEO Robbert de Klerk explained why the two children of iconic Hollywood couple Humphrey Bogart and Lauren Bacall are so enthusiastic about the addition of Bogart’s Whiskey: “While Humphrey Bogart enjoyed all spirits, it’s fair to say he had a special place in his heart for gin and whiskey. Now that we’re adding Bogart’s Whiskey, our product offering really feels complete. When I discussed adding whiskey with Stephen Bogart, he told me about the many weekends he spent sailing with his dad on Bogart’s beloved Santana yacht. When people asked Bogie what made the boat go so fast, the original Rat Pack founder always gave the same answer: ‘Whiskey.’ The Bogart’s Whiskey will be available from November 1st, 2017 and will retail for the suggested price of $35 and will be available for purchase at several retailers and online.
More information at www.rokstars.com www.rokitdrinks.com and www.bogartspirits.com
Humphrey Bogart Estate and ROK Stars Expand Partnership and Prepare for U.S. Launch
ROKiT Drinks and Bogart Estate have acquired a California distillery and are growing their drinks portfolio
Los Angeles - July 20th, 2016 ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, is expanding its partnership with the Humphrey Bogart Estate, which is managed by Robbert de Klerk and Stephen Bogart, son of Humphrey Bogart and Lauren Bacall.
Two years ago, ROK and the Bogart Estate created Bogart Spirits and launched Bogart’s Gin internationally. The success of that launch convinced the partners of two things: before its U.S. launch, Bogart Spirits needed to acquire its own distillery and grow its product line.
ROK Stars CEO Jonathan Kendrick explained: “The demand we saw internationally, combined with the U.S. pre-orders, made it clear that we needed our own dedicated distillery to guarantee supply. And since we’re building a brand dedicated to an American film icon, it seemed only right that our distillery should be in California. Our fantastic Bogart’s Vodka will now join our Bogart’s Gin, and we are planning to further expand our product offerings in the relatively near future. Let’s just say that a drink Bogart would have loved is aging as we speak.”
The new Bogart distillery is operated by award-winning Master Distiller Lee Palleschi, former owner and creator of the Cold House Vodka brand. In addition to bringing production home to California, Bogart Spirits has upgraded the Bogart’s bottle. The new custom-made bottle features an image of Humphrey Bogart, silk-screened labels, a great Bogart quote, and Mr. Bogart’s signature engraved on the back of the bottle. John Paul DeJoria, co-founder of Patron Tequila, said: “This is a premium product in every sense of the word. The gin and vodka are absolutely perfect, and the bottle looks fantastic. We are very proud of our Bogart brand!”
"We couldn’t be more pleased about our partnership," said Stephen Bogart. "The international launch has been wonderful, the new bottle is great, and I am especially thrilled that we have brought our production back to the United States. My father loved this country, and the fact that we are lucky enough to be able grow our company and create jobs here is a wonderful thing.”
Bogart Estate CEO Robbert de Klerk added the following: “Jonathan and John Paul are great partners. They truly understand what Humphrey Bogart stood for, and they have created a company we can all be proud of: a premium U.S.-based spirits company that pays tribute to an American icon.”