"I have character in my face - it's taken an awful lot of late nights and drinking to put it there." Humphrey Bogart

An iconic character


Blessed with character - infused with a timeless sophistication.



Humphrey Bogart is an international icon. The American Film Institute named him the greatest male screen legend of all time. In addition to being the Oscar-winning star of such classic films as Casablanca and The Maltese Falcon, he was a true renaissance man. Bogart won many sailing races while captaining his beloved Santana yacht. He was a scratch golfer. He was a tournament director for the U.S. Chess Federation, and once played leading grandmaster Samuel Reshevsky to a draw. Humphrey Bogart lived a legendary romance with his wife, the beautiful Lauren Bacall, and they made four films together. Known for his impeccable fashion sense, Bogart remains a style icon. And, before Frank Sinatra, Humphrey Bogart was the original center of the legendary Rat Pack, which was so named by Lauren Bacall. Last but not least, Bogie always spoke up for what was right, and he had no tolerance for phonies.

Humphrey Bogart appreciated the finer things in life. And that included the perfect cocktail. Whether he was sailing the Santana, playing chess, or winding down from a day on the set or a round of golf, Bogart liked to have a drink.

John Paul DeJoria's ROK Drinks has teamed with the Humphrey Bogart Estate to create a collection of spirits that pays tribute to a true icon. Complex in character, abundant in taste, smooth in nature, with a sharpness like no other: Bogart’s is a brand that would make the man himself proud.

Bogart's Gin


"Never trust a man who doesn't drink"


Juniper from Italy for its fragrant aromas, fresh hand zested citrus, vine ripened cucumber, lightly hand roasted and crushed macadamia, English Lavender, Cilantro leaves.

Only the highest quality, hand-picked ingredients.

Incredibly smooth and complex Juniper forward with Spruce tips and a crisp cilantro taste that finishes in a round full back note of macadamia and peppery lime. Sophisticated yet natural, Bogart’s Gin is perfect over ice, with Tonic or in a Dirty Gin Martini. Flawless with a slice or Orange or English Cucumber.

Bogart's Vodka


"The whole world is three drinks behind"


Made from the highest quality American grains and distilled 7 times, Bogart's Vodka matches the quality of the legendary man it represents. Column Distilled in small batches and filtered down to 1 micron.

This fine artisan spirit is distilled to satisfy the most discerning taste.

Unbelievably smooth and clean with a silky dry, yet light fruity body and peppery spice accented finish. A truly, tasty balanced vodka.

Full of character


Blessed with character - infused with a timeless sophistication.



“The only point in making money is, you can tell some big shot where to go.”

“Acting is like sex: You either do it and don’t talk about it, or you talk about it and don’t do it. That’s why I’m always suspicious of people who talk too much about either.”

“The only thing you owe the public is a good performance.”

“I’ve been around a long time. Maybe the people like me.”

“A hot dog at the ballpark is better than steak at the Ritz.”

“I always cry at weddings – especially my own.”

“I defend my American right to take a drink when I feel like it.”

Bogart cocktails

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Bogart’s Aviation


Maraschino liqueur sounds obscure but it's often hiding in plain sight. Seek it for this simple, classic cocktail.

Ingredients Servings : Makes 1
  • 2 ounces Bogart’s Gin
  • ¾ ounce fresh lemon juice
  • ¾ ounce maraschino liqueur (such as Luxardo)
  • Maraschino cherry (for serving)

Preparation
  • Combine Bogart’s gin, lemon juice, and maraschino liqueur in a cocktail shaker. Fill shaker with ice, cover, and shake vigorously until outside of shaker is very cold, about 20 seconds.
  • Place cherry in a martini glass and strain cocktail through a Hawthorne strainer or a slotted spoon into glass.

Bogart's Vesper


Bogart loved a martini. The drink was invented and named by Ian Fleming in the 1953 James Bond novel Casino Royale. Three measures of gin, one of vodka, half a measure of Kina Lillet. Shake it very well until it's ice-cold, then add a large thin slice of lemon peel. Got it?

Ingredients Servings : Makes 1
  • 3 ounces Bogart’s Gin
  • 1 ounce Bogart’s Vodka
  • ½ ounce Lillet Blanc
  • 1 lemon

Preparation
  • Stir Bogart’s Gin and Vodka, and Lillet Blanc in an ice-filled mixing glass, shake until very cold. Strain into a martini glass.
  • Using a small serrated knife, remove a ½" strip of peel from lemon and twist over drink to express oils, garnish with lemon twist.

Bogart’s Bloody Mary


Our warm-weather drinking philosophy in a nutshell: When in doubt, add bubbles.

Ingredients Servings : Makes 1
  • 2 ounces Bogart’s Vodka
  • 4 ounces tomato juice
  • ½ ounce lemon juice
  • ½ ounce Worcestershire Sauce
  • ½ ounce Tabasco
  • Salt and pepper

Preparation
  • Mix all the ingredients in a tumbler with ice.
  • Garnish with a celery stalk.

Bogart’s Gin Spritz


Our warm-weather drinking philosophy in a nutshell: When in doubt, add bubbles.

Ingredients Servings : Makes 1
  • 4 ounces dry Prosecco or other sparkling white wine
  • 1 ounce Bogart’s Gin
  • Club soda
  • Blueberries, mint sprig (for serving)

Preparation
  • Pour Prosecco into an ice-filled large wine or rocks glass.
  • Add Bogart’s Gin and top off with club soda.
  • Gently stir together; garnish with blueberries and mint.

Cucumber-Gin Spritz


Skip the pricey Champagne and go for Italian Prosecco, with lots of solid options under $15.

Ingredients - Servings : Makes 4
  • 1 English hothouse cucumber
  • 4 ounces Bogart’s Gin
  • 2 ounces simple syrup
  • 16 ounces dry Prosecco or other sparkling white wine
  • Club soda

Preparation
  • Shave 12 long, thin ribbons of cucumber; set aside.
  • Cut a 6" piece from remaining cucumber and cut into small pieces. Muddle in a cocktail shaker, add gin and syrup, fill with ice. Shake until ice-cold. Strain into 4 ice-filled glasses.
  • Top up with Prosecco and club soda, garnish with cucumber ribbons.

Bogart's news



Humphrey Bogart Estate and ROK Stars Expand Partnership and Prepare for U.S. Launch

ROK Drinks and Bogart Estate have acquired a California distillery and are growing their drinks portfolio

Los Angeles - July 20th, 2016 ROK Stars PLC, the consumer products company co-founded by U.S. billionaire John Paul DeJoria and U.K. entrepreneur Jonathan Kendrick, is expanding its partnership with the Humphrey Bogart Estate, which is managed by Robbert de Klerk and Stephen Bogart, son of Humphrey Bogart and Lauren Bacall.

Two years ago, ROK and the Bogart Estate created Bogart Spirits and launched Bogart’s Gin internationally. The success of that launch convinced the partners of two things: before its U.S. launch, Bogart Spirits needed to acquire its own distillery and grow its product line.

ROK Stars CEO Jonathan Kendrick explained: “The demand we saw internationally, combined with the U.S. pre-orders, made it clear that we needed our own dedicated distillery to guarantee supply. And since we’re building a brand dedicated to an American film icon, it seemed only right that our distillery should be in California. Our fantastic Bogart’s Vodka will now join our Bogart’s Gin, and we are planning to further expand our product offerings in the relatively near future. Let’s just say that a drink Bogart would have loved is aging as we speak.”

The new Bogart distillery is operated by award-winning Master Distiller Lee Palleschi, former owner and creator of the Cold House Vodka brand. In addition to bringing production home to California, Bogart Spirits has upgraded the Bogart’s bottle. The new custom-made bottle features an image of Humphrey Bogart, silk-screened labels, a great Bogart quote, and Mr. Bogart’s signature engraved on the back of the bottle. John Paul DeJoria, co-founder of Patron Tequila, said: “This is a premium product in every sense of the word. The gin and vodka are absolutely perfect, and the bottle looks fantastic. We are very proud of our Bogart brand!”

"We couldn’t be more pleased about our partnership," said Stephen Bogart. "The international launch has been wonderful, the new bottle is great, and I am especially thrilled that we have brought our production back to the United States. My father loved this country, and the fact that we are lucky enough to be able grow our company and create jobs here is a wonderful thing.”

Bogart Estate CEO Robbert de Klerk added the following: “Jonathan and John Paul are great partners. They truly understand what Humphrey Bogart stood for, and they have created a company we can all be proud of: a premium U.S.-based spirits company that pays tribute to an American icon.”



Iconic spirits, crafted from the finest ingredients, distilled with expertise and infused with a timeless sophistication.

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